Key benefits
Automatic Synchronization
Two-way Metadata Sync
Efficient URL-based Asset Management
Purpose of the Akeneo x Bynder Connector
Purpose of the Akeneo x Bynder Connector
The Akeneo & Bynder connector is built to effortlessly transfer and sync data between your Akeneo PIM and Bynder DAM, empowering you to manage assets and product data more efficiently across both platforms. With this connector, you can:
- Import Media from Bynder into Akeneo assets, categories, or reference entity records
- Streamline asset organization by categorizing each imported asset into its correct Akeneo asset family
- Send Product SKUs to Bynder for easy asset-to-product linking
- Sync asset metadata to ensure data consistency across both systems
Once assets are in Akeneo, they can be linked with products using Akeneo’s native “Product Link Rule” or through our customizable multibinding asset job feature.
Additionally, product data can be sent back to Bynder, enabling enhanced filtering options in the Bynder portal for more refined asset management.
Automatically import visuals
With our connector, asset images in Akeneo PIM are created as URLs, with the actual binaries remaining hosted on Bynder. This means you get:
- Full Product View in Akeneo
Display product images directly in Akeneo’s product list and detail pages, enhancing usability without storing duplicate files. - Optimized Channel Distribution
Only URLs are sent to distribution channels, keeping the binaries secure on Bynder’s CDN.

Send SKU/Product Model Codes to Bynder
To streamline the asset linkage to your products, the connector enables you to send SKU or product model codes (along with labels) directly to Bynder’s metadata fields. This functionality ensures accuracy and consistency in product-to-asset links and simplifies asset retrieval.
For additional product information, other fields can also be mapped to Bynder’s metadata.
Bynder & Akeneo
Easily send selected attribute values from Akeneo to Bynder as metadata to enhance filtering options in your DAM. Choose which attributes you want to sync, creating valuable metadata to help organize and retrieve assets more efficiently.
Asset for many products
Need to assign the same asset to multiple products? With the connector’s Multiple Products Association feature, you can easily link one asset to various products:
- Add the relevant SKUs in Bynder as metadata
- Let the connector automatically associate the asset to each product via metadata information
Known limitations
Due to the Akeneo’s cache system, if a new version of an asset is updated in Bynder, in Akeneo, the thumbnail will not be updated.
Documentation
For full setup details, refer to How to connect and How to configure